"Giving Up the Ghost: Communicating Value to New Audiences Using Virtual Media"

We all have choices: Do you Tweet, Can you Digg it, Have you Reddit, or are you a part of the Technocrati? This month we explore how successful non profit organizations reach new audiences even in a tight economy with our feature "Giving up the Ghost: Communicating Value to New Audiences Using Virtual Media" Norman Reiss of Non-Profit Bridge nhr@usa.net helps us to look squarely at the use of social media to communicate the non-profit message and fundraise. Norman Reiss shares with ZWCR host Roxanne Neilson some helpful advice non-profits large and small can use to improve their effectiveness right now.